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By five, a child can follow multi-step instructions, work toward something that takes more than one sitting, and feel genuinely proud of a finished result. That changes what a good toy looks like. These are the sets with enough depth to hold a school-age child - real construction, real maths, and puzzles that do not give up their answer on the first try.
School-age children often have somewhere to put what they build, which changes how these toys get used. A marble run gets rebuilt differently every day; a multiplication board gets returned to when homework requires it. That repeat use is worth weighing against a novelty toy that gets one enthusiastic afternoon, and it is usually the reason these sets stay out on the shelf rather than going into a cupboard.
Older children often keep going with our toys for 6 year olds and build it toys range, which carries the same open-ended approach into bigger projects.
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