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Letters land far better as objects than as symbols on a page. A child who has held a wooden A, fished it out of a pile and matched it to an apple has something to attach the sound to. This collection focuses on that physical, phonics-first approach - letters you can pick up, sort and play with well before any formal reading begins.
One thing worth knowing: letter names and letter sounds are different skills, and the sounds come first for most children. Toys that pair a letter with a picture teach the sound by association, which is why the matching sets here use animals and objects rather than letters alone. That makes them useful well before a child is formally learning to read.
Alphabet work usually starts around age two - see our toys for 2 year olds and toys for 3 year olds collections for everything else at that stage.
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